Attribution is the act of assigning credit to different ads, clicks, and factors along a user's path to completing a meaningful action on your website or mobile app. Learn more about attribution

Reporting attribution model lets you select the attribution model you want to use to attribute credit in your Google Analytics reports and the reports of any linked Firebase projects. Changing the reporting …

Attribution is the act of assigning credit for important user actions to different ads, clicks, and factors along the user's path to completing the action. An attribution model can be a rule, a set of rules, or a …

The key event attribution models report lets you compare key event metrics for different attribution models side-by-side and compare how different attribution models impact the valuation of your …

An attribution model is the rule, or set of rules, that determines how credit for sales and conversions is assigned to touchpoints in conversion paths. For example, the Last Interaction model in Analytics …

An attribution model is the rule, or set of rules, that determines how credit for conversions is assigned to steps on conversion paths. Learn more about the "Model comparison" report and how to use …

Data-driven attribution is the default attribution model for most conversion actions. Follow the instructions below to update an existing conversion action's attribution model to "Data-driven": In …

The Attribution Modeling Tool (AMT) enables you to create and compare up to 3 custom models of assigning credit to channels. Custom models let you configure clicks, impressions, and lookback …

The attribution reports within the Advertising section give you a better understanding of how your advertising efforts work together to drive key event actions. These reports allow you to explore …

Analytics provides the following default attribution models in the Multi-Channel Funnels Model Comparison Tool. You can also create your own custom models in the tool. Default attribution …