Brand rolls out Nutri+ with Rakul Preet Singh, Prankies revival and IPL-led visibility as it targets faster growth in the concentrates market. The campaign introduces seven-year-old Areez Khambatta, ...

Rasna, a leader in the instant drinks market, aims for double-digit growth in 2026. Factors include a focus on reduced-sugar and fortified drinks and a promising summer forecast. The company is ...

Rasna expects double-digit growth this summer with reduced-sugar and fortified drinks. Focus on Nutri+, RTD, and market expansion.

Rasna expects 15-20 per cent revenue growth this year as an early summer boosts demand, supported by new launches and a stronger focus on digital marketing ...

Rasna Chairman Piruz Khambatta flags bottlenecks in handling perishables at Indian ports, urges cold chain investment, and signs MoU with CAIT to boost FMCG trade.

BJP MP from Chandni Chowk and CAIT National Secretary General Praveen Khandelwal on Monday said the Memorandum of Understanding (MoU) between the Confederation of All India Traders (CAIT) and Rasna is ...

Rasna, the leading powdered drink maker, is charting an expansion into the ready-to-drink beverage space with the acquisition of legacy fruit drink brand Jumpin from Hershey’s. The deal, concluded in ...

Instant beverage maker Rasna on Monday said it has acquired the brand Jumpin from Hershey's India to expand into the ready-to-drink category. Rasna did not disclose the amount it paid for the 100% ...

Rasna has acquired the Jumpin brand from Hershey's India to expand its presence in the ready-to-drink beverage market. While the deal amount remains undisclosed, the brand is valued at ₹350 crore.

In an exclusive interview with BTTV correspondent Aastha Chopra, Mr. Piruz Khambatta, Group Chairman of Rasna Pvt Ltd, outlined a bold vision for the company's growth. He announced Rasna's strategic ...

New Delhi: From Surf’s “Daag Acche Hain” to Asian Paints’ heartfelt “Har Ghar Kuchh Kehta Hai,” the 90s were a golden era for memorable brand taglines. Among all these, Rasna’s “I love you Rasna” ...

Khambatta highlighted Rasna's localised supply chain as a key advantage in global markets. "We are using Indian raw material, Indian fruit, sugar, and due to this, we are very price competitive in the ...