E.R.P.O., a Roblox experience based on the currently viral REPO game on Steam, is all about surviving a bunch of scary monsters trying to chase you in the creepiest way possible. The order in which ...

OAKLAND, Calif.--(BUSINESS WIRE)--In another eyes.lips.first., e.l.f. (NYSE: ELF) is expanding its collaboration with Roblox (NYSE: RBLX), making e.l.f. the first beauty brand to test real-world ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More e.l.f. Beauty is launching a Roblox game, e.l.f. UP!, to help Gen Z and ...

R.E.P.O.’s early access on Steam began in February 2025, and the popular horror online co-op title already has its Roblox clone called E.R.P.O. While the original game allows 6 players to team up, the ...

E.l.f. Beauty is introducing a virtual makeup game and beauty experience called “Glow Up!” on Roblox. E.l.f. Beauty has been collaborating with Roblox since November 2023, when it introduced an ...

Within the world of Roblox, e.l.f. Beauty created a virtual kiosk located in its immersive UP! Experience, where visitors can purchase an exclusive limited-edition physical product. The selection ...

E.l.f.’s first Roblox experience responds to a perceived entrepreneurial streak in Gen Z, seeking to imbue the cohort with the skills needed to succeed in a changing economy. The announcement ...

Andrew Kessel was a breaking news writer for Investopedia until October 2025. He previously covered markets for Proactive Investors, with a focus on small-cap stocks in fintech, healthcare, mining, ...

OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Beauty (NYSE: ELF) is making history as the first-ever beauty brand to launch a financial literacy game on Roblox. This experience is specifically designed to ...

E.l.f. has become the first beauty brand to test real-world commerce in the Roblox virtual world, via the platform’s collaboration with Wa l mart. E.l.f. has created a virtual kiosk within its E.l.f.