Nikki Little is the senior VP at Franco and an integrated communications professional with more than 17 years of experience. My first inclination when starting this article was to write that as we ...

You may be wondering what I mean by a “marketing mindset.” When I led marketing departments for various organizations, I used to say that my role on the executive team was to ensure that the ...

In this ever-changing economy, developing products and expecting customers to buy them is not enough. You must have a strategy to attract the right audience by creating unique value and using the ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Jo Ann Herold As a ...

SMPs consists of many different building blocks, all of which come together to make up the bigger picture. Once the bigger picture is clear and goals are set, the SMP serves as a blueprint to devise a ...

At the Southwest Gwinnett Chamber of Commerce's Thought Leaders luncheon, Georgia State University professor Ken Bernhardt discussed the importance of strategic planning and shared ten common mistakes ...

Many professional roles revolve around communication, with understanding audiences and delivering effective messages being the core responsibility for a variety of career paths. Marketing and ...

Forbes contributors publish independent expert analyses and insights. I enable organizations to simplify so they can focus on valuable work. You know the annual drill: you and your teams gather data, ...

Strategic planning is a shared responsibility across the SUNY Cortland community. The Institutional Planning and Assessment Committee (IPAC) coordinates the planning process by: Providing ...