When consumers are price impacted, they may absorb higher prices, trade down, or walk away entirely. Each response points to different risks and opportunities for a brand. One QSR brand used ...

Book a demo to see how the world's most advanced survey research technology can transform your strategy.

02 Hill's Pet Nutrition 23.7 +10.6 03 Lunchables 38.9 +7.1 04 PetSmart 51.5 +6.7 05 Poppi 21.3 +6.5 06 Marlboro-8.2 +6.4 07 Propel 33.5 +6.3 08 Gemini 21.7 +6.2 09 JBL 30.9 +6.1 10 Doritos 53.2 +6.0 ...

Read the latest news and insights from Morning Consult.

The Claude Connector (MCP) brings Morning Consult's high-frequency, proprietary consumer data directly into your Claude workspace, so your team can ask questions, build charts, and surface insights ...

Democrats are building momentum as Trump's approval rating hits the lowest mark of his second term. AI, data centers and broader tech regulation are rising as priorities. 1. President Trump's approval ...

When consumers encounter higher prices, they may absorb the added cost, trade down, or walk away entirely. For brands, each of these behaviors may call for a different strategic response. Morning ...

Download our Most Trusted Brands 2026 report here for the definitive ranking of the brands that lead the way on consumer trust — spanning 184 brands across 30 ...

Note: These scores in this table are based on the full set of brands we ran our study on, not just the brands listed in the headers at the top. To see the full table, get in touch. Four brands set the ...

More voters oppose U.S. military action against Iran (47%) than support it (43%), and half say the effort is not worth the cost while believing the United States is already at war. As the ...

Athletic apparel is a near-universal category with a genuinely fragmented mental landscape. Nike leads by a wide margin — 22% Mental Market Share, the broadest occasion footprint in the study — but ...

U.S. consumers are facing sticker shock at the gas pump. Gas Price Surprise jumped to its highest reading in nearly two years while the Consumer Health Index fell to a one-year low, signaling ...