A workplace climate survey doesn't just determine how comfortable your employees are -- it helps employers gauge employee satisfaction, leadership effectiveness and enjoyment of the work they're doing ...

In past decades, consumer surveys have become an established form of evidence in trademark and false advertising litigation, particularly in matters involving confusion, secondary meaning, or false or ...

A customer survey starts with the development of a questionnaire. Marketing research professionals will usually get input from other functional areas of the company, like brand and advertising, so ...

The 2026 100 Best Companies to Work For in Oregon survey includes the opportunity to supplement the traditional 100 Best survey questions with customized questions that are unique to your company. Do ...

Employee engagement is one of the biggest factors contributing to retention. In the current hiring crisis, you really can’t afford to lose great employees. But how do you know if your employees are ...

The Human Margin: Building the Foundations of Trust is a book written by Katherine A. Meese, PhD, and me. Why did we author this book? The research studied by Dr. Meese shows the significant impact ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. Survey researchers often try to determine how respondents might react to ...

When you think of ideas for your content, do you write about what you’re interested in or do you structure titles based on the pain points of your audience that can generate an emotional connection by ...