Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. If you look at business statistics, most fashion startups ...

Dana Marlowe's weight-loss journey led her to a very unexpected place: Helping homeless women and girls in desperate need of something many take for granted. Bras. After shedding 35 pounds, she went ...

Forbes contributors publish independent expert analyses and insights. I cover founders, brands and trends across various industries Roasario Dawson is the the face of EBY's launch of the Pain-Free ...

It’s been nearly 20 years since Kerry O’Brien traded in her corporate public relations career to launch Commando, a women’s underwear brand intended to shake up the industry. Fast forward to today and ...

SAN FRANCISCO--(BUSINESS WIRE)--ThirdLove, the third largest e-commerce intimates apparel brand in the U.S., today announced the launch of a new brand campaign titled “Your Boobs Deserve ThirdLove.” ...

The days of uncomfortable underwire digging into your ribs might finally be over. As the fashion industry evolves, wireless bras have emerged as the go-to choice for women seeking both comfort and ...

Gugu Nkabinde, a former marketing and advertising executive, was presenting a strategy to a client on a sweltering hot day in the Spring of 2015 in Johannesburg, South Africa, and felt self-conscious ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." If you are unsure of your bra size or your current bra doesn’t fit quite right, consider going to a ...

I Support the Girls, founded by Dana Marlowe, has distributed more than 3 million bras and menstrual products around the globe. On a warm winter day in February, women filed into the small building of ...

If you've ever felt lost while trying to find the right bra, you're not alone. Not only is the topic a somewhat personal one, there's not a lot of readily available information out there — especially ...

Ten days ago, Lizzo wore a thong to a basketball game. She was sitting courtside as the Lakers played the Timberwolves and her song “Juice” started to play on the stadium’s sound system. So, as Lizzo ...

Jessica Simpson made fashion waves during a recent trip to New York City, but it wasn’t because of the skintight black cocktail dress and stiletto sandals she was wearing — it was because she was ...