Women's sports viewership is booming. According to a new report from Nielsen, advertising spending on women's sports has ...

Position Sports and The E.W. Scripps Company announced Friday they’ll present the inaugural Scripps Sports Women’s Basketball ...

Aug 13 (Reuters) - Women’s sports attracted 28.6 billion minutes of views in the U.S. in the first half of 2026, a Nielsen ...

Forbes contributors publish independent expert analyses and insights. Melissa Houston covers financial issues that affect women in business. Women’s sports are finally getting the attention they’ve ...

The engagement of pop superstar Taylor Swift and Kansas City Chiefs tight end Travis Kelce has created a seismic shift in the way teams think about their fan bases. “We used to be about a 50-50 ratio, ...

Women's sports merchandise is booming along with its leagues. But teams, leagues and retailers are learning consumers have ...

The business of women’s sports has boomed over the past several years. A number of converging factors, from social media to analytics to growing audiences, have benefitted the business of women’s ...

As women’s sports continue to set new records for attendance and viewership, Global Sports Editor Ricardo Zuniga explains how AP is doubling down on its industry-leading coverage of the biggest ...

March 18 (UPI) --Global revenues from women's sports are predicted to reach $2.35 billion in 2025 after several years of significant growth, Deloitte says in its report on women's sports. "Women's ...

ESPN announced that it will bring “Women’s Sports Now” to the cabler April 16, making the weekly series available across all ESPN digital platforms throughout the season. “Women’s Sports Now” moves ...

Millie Bright jumped up and down, testing willpower and strength between pristine white kitchen drawers filled with cutlery and dog kibble. A change of direction. Left, right, a rogue jumping jack.