Rasna, one of the world’s largest manufacturers of instant fruit-based concentrate, today announced its new advertisement campaign ‘Pyarelal Ka Bachpan Ka Pyar’. This campaign aims at celebrating the ...

Brand rolls out Nutri+ with Rakul Preet Singh, Prankies revival and IPL-led visibility as it targets faster growth in the concentrates market. The campaign introduces seven-year-old Areez Khambatta, ...

Fruit-based concentrate manufacturer Rasna digital has announced a digital forward strategy this summer season. Known for its “I Love You Rasna” Tagline for years, Rasna has chosen to expand its usage ...

Instant beverage maker Rasna on Monday said it has acquired the brand Jumpin from Hershey's India to expand into the ready-to-drink category. Rasna did not disclose the amount it paid for the 100% ...

Rasna, a leader in the instant drinks market, aims for double-digit growth in 2026. Factors include a focus on reduced-sugar and fortified drinks and a promising summer forecast. The company is ...

Soft drink concentrate Rasna’s advertisement this summer took an interesting detour. Instead of revolving around the de rigueur cute-girl-expressing-her-abiding-love-for-brand, it showed a melange of ...

New Delhi: Rasna, the leader in the soft drink concentrate category in India with an 86.9-per cent market share and the only Indian brand in an arena of multinational players, as a part of its grand ...

New Delhi: Indian fruit juice concentrate maker Rasna today said it is launching a natural ethnic beverage in concentrate form under a new sub-brand which is readying for test market this festival ...

Rasna's founder Areez Khambatta recently passed away. A look at the brand's relevance and journey to this day and age. Many 1980s and 90s kids are quite familiar with Rasna, but Gen Z may not follow ...

New Delhi: From Surf’s “Daag Acche Hain” to Asian Paints’ heartfelt “Har Ghar Kuchh Kehta Hai,” the 90s were a golden era for memorable brand taglines. Among all these, Rasna’s “I love you Rasna” ...

Spicing up things this summer, Rasna announced the launch of Rasna Masala Orange, a new spicy drink flavour with actor Kareena Kapoor Khan as its brand ambassador. Through Rasna Masala Orange, the ...

A soft drink concentrate named Jaffe, made by an Ahmedabad-based company set up in the 1940s, is today one of India’s most iconic brands: Rasna. Initially set up by Phirojshaw Khambatta as a B2B ...