From a 2006 radio spot to billions of dollars in economic impact, Pure Michigan celebrates two decades of drawing in travelers seeking an authentic escape "Pure Michigan tells our story and defines ...

Unlike marketing a product or service, which can be created and changed, marketing a place means you have to work with what you’ve got. Fortunately for Michigan, the state has a lot. “What ...

LANSING, MI -- The beauty shots of Michigan’s lakes, sand dunes, and bustling downtowns inspired more than 1.5 million vacations last year, according to a new Pure Michigan report. The 2025 report ...

In just a few piano notes your brain recognizes the welcome disruption. The screen dissolves into a calming image. It’s a slow pan out to the dock, over the fishing stream, across the sand dunes or ...

LANSING, Mich., Jan. 14, 2025 /PRNewswire/ -- Following years of ratcheting national stress and a bubbling desire to reclaim time and connection, travel brand Pure Michigan predicts 2025 will see a ...

Autumn officially arrived on Tuesday evening, and the magic of fall arrived with it. “As fall descends across Michigan’s 19 million acres of forests, Pure Michigan is inspiring travelers to slow down, ...

As Michigan gears up for another summer tourism season, businesses are hoping to cash in on what they expect will be strong demand throughout the state. On Mackinac Island, visitors will notice ...

GRAND TRAVERSE COUNTY, Mich. (WPBN/WGTU) — The Department of Natural Resources and Pure Michigan now recognize 11 trails in the state as having the best trail experiences. Only one is a water trail, ...

What does Pure Michigan smell like to you? If you’re in the market for a new seasonal fragrance, look no further — Pure Michigan, the state’s advertising agency, has released a new scent that was ...

Fresh snow has fallen across the state this past week, which brings out winter sports enthusiasts across Michigan's many ski resorts. From skiing, snowboarding, snowshoeing, and tubing, there are ...

A serene, Midwestern city is a hidden gem for much of the country, but not for locals who have been flocking to this lakeside retreat in the northern part of Michigan. It's the charming, picturesque ...