The executives in this story will appear at AdExchanger’s Omni.Digital conference on Sept. 10, an event designed to educate marketers on advanced solutions for building seamless cross-channel brand ...

AppsFlyer said Tuesday it closed a $210 million Series D round, bringing the app measurement firm’s total funding to more than $293 million since 2014. The company had previously raised a $56 million ...

Attribution, the process of figuring out if people are actually seeing your ads, is a key driver to success in mobile advertising. While web-based cookies allow marketers to track performance on ...

To date, RetailMeNot has conducted attribution studies with more than 10 large national retailers and restaurants, resulting in average campaign returns on advertising spend equaling approximately 10 ...

Advertisers should be able to measure the effectiveness of their mobile advertising campaigns and easily compare the performance of different vendors and tactics. But that's not the case -- and ...

VILNIUS, Lithuania--(BUSINESS WIRE)--Affise launched a new type of attribution chain technology to measure mobile advertising attribution without the previously required user device identifier for ...

App developers using Tapjoy's analytics dashboard are already able to drive actionable analysis of the downstream results of their Tapjoy user acquisition campaigns, and now by virtue of the ...

Mobile attribution analytics company AppsFlyer on Tuesday announced it has raised $20 million in a Series B round of funding led by Fidelity Growth Partners Europe. AppsFlyer’s existing investors, ...