In a partnership expansion, Mattel is debuting a new series of Roblox in-game experiences inspired by some of its toy brands, the two companies announced Wednesday. Mattel and Roblox on Friday will ...

Come into the lab and see what’s on the slab for Universal as the studio Frankenstein’s a Monster High movie based on the beloved horror-themed toy line. After unleashing the billion-dollar Barbie ...

Squishmallows plush toys by JazWares were one of the top selling toys of 2024 and the Squishmallows characters were in high demand for photos as the New York Toy Fair opened this weekend. The theme at ...

Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. Mattel delivered new evidence in its second-quarter ...