The Express - Lock Haven

Penn College students work with local businesses to practice market research

Carrying out Pennsylvania College of Technology’s mission to equip its students with real-world knowledge, students in a ...
Alfred University

Student-run business providing market research for First Heritage Credit Union

Alfred Market Insights (AMI), a student-run business venture created in the spring of 2025 in the Strategic Marketing class ...
Entrepreneur

How to Use Market Research to Make Decisions

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...
Entrepreneur

What Are Common Challenges and Pitfalls in Market Research?

Market research is the systematic process of gathering, analyzing, and interpreting information about a market, including the creation and evaluation of products and services, and the consumer ...
Forbes

Making A Winning Go-To-Market Strategy By Leveraging Market Research

Amaan Kazi is the CEO of Verified Market Research, a global market research & consulting firm focused on niche & emerging markets. In today's competitive landscape, a robust go-to-market (GTM) ...
Forbes

Rethinking B2B Decisions: Getting The Most From Your Market Research

Amaan Kazi is the CEO of Verified Market Research, a global market research & consulting firm focused on niche & emerging markets. In the past, B2B decisions have largely been based on gut instinct, ...