What’s yellow, fluffy and has a name that’s likely to get stuck in your head? The insurance sector’s newest TV star. The expression “Liberty Biberty” has been featured in the insurance company’s ...

Liberty Mutual Insurance on Monday introduced a new brand character inspired by a memorable moment in one of the company's previous ads. Liberty Biberty, a fuzzy yellow puppet that wears a crown like ...

BOSTON, July 20, 2026 /PRNewswire/ -- Liberty Mutual Insurance today introduced Liberty Biberty™, a new brand character inspired by a familiar phrase that has become part of the company's cultural ...

What's yellow, fluffy and has a name that's likely to get stuck in your head? The insurance sector's newest TV star. Liberty Mutual worked its way into consumers' brains over the past decade with a ...

New character expands the company's character-led advertising universe and launches across TV, streaming, social and creator partnerships BOSTON, July 20, 2026 /PRNewswire/ -- Liberty Mutual Insurance ...