Pet insurers today operate in an environment shaped by privacy regulations, declining third-party data access and increasingly cost-sensitive consumers. As traditional methods of identifying and ...

WORCESTER — Two century-old Worcester businesses, Insurance Marketing Agencies and Bullock Insurance Agency, have merged. The partnership, signed Feb. 1, will operate under the Insurance Marketing ...

It is a universal truth that two people in need of car insurance must pay different monthly premiums. Even though two customers might drive identical cars down to the make, model and year, their ...

Insurers have a history of taking a one-size-fits-all approach to marketing. This tack has generally served the market’s needs — after all, insurance is a general requirement for a wide consumer base, ...

OLDWICK, N.J.--(BUSINESS WIRE)--Video playback is now available for AM Best’s joint presentation with the Insurance Marketing & Communications Association (IMCA) CMO Council, titled, “By the Numbers: ...

Insurance marketers are finding that artificial intelligence tools such as ChatGPT are making them more productive in their jobs. A panel of marketing professionals described their experiences using ...

After completing my usual morning survey of the postings on all things life insurance and planning related to it, I realized that a certain kind of messaging from life insurance agents was likely ...