I empathize with the bewilderment that actor Matt Damon’s character expressed during a recent episode of the television sitcom “30 Rock” over GEICO’s many advertising pitchmen. “Why does GEICO have ...

Geico paved the way for insurance mascots nearly 30 years ago, and while the brand has gone through quite a few characters over the years—destructive raccoons, talking camels, joyful piglets, gleeful ...

GEICO's iconic character was back on screens for his 20-year anniversary in late 2023, and what better time to make a return than during the NFL playoffs. A new GEICO ad showed a self-aware caveman ...

Using one's acting abilities to promote major corporations may not be every aspiring thespian's dream, but commercials can be a fruitful and impactful path to take. Stephanie Courtney, who plays ...

“Legend of the Lizard” is the culmination of a campaign Geico kicked off late last year by bringing back a Caveman mascot that had been on ice since 2018. The strategy shows the insurance giant trying ...

Geico is bringing back its iconic Caveman in a new commercial titled “The Nightmare,” per details shared with Marketing Dive. The dramatic two-minute spot sees one of the Neanderthal-like characters ...

It’s a nerve-wracking process,” confides Arianna Orpello, who joined Geico as its chief marketing officer in January. “This ...

Ken Griffey Jr. has put on many different hats since he retired from MLB in 2010. He returned to work for the Mariners in the front office. He joined the ownership group. He's been a sports ...