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Fender Japan has launched the roster for its 2025 Made in Japan Traditional collection, featuring a suite of 1960s-inspired builds that are sure to seduce vintage enthusiasts. As the name suggests, ...

Godzilla is in the building. And the building is Fender Flagship Tokyo, the US brand’s temple to the guitar that opened in 2023 in the heart of Harajuku, and is on track to welcome its millionth ...

When two cultural forces collide, the effect can be nothing short of earth-shaking. That’s certainly the case with the epic new collaboration between legendary American guitar manufacturer Fender and ...

A Strat to really make notes bloom, the Sakuraburst joins a Satin Sand Beige stunner, a Shell Pink HSS model with roasted maple neck, and a radical Strat with a reverse Tele headstock When you ...

Coolest hybrid ever or oddball offset experimentation gone wild? When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. Fender Japan has embraced the ...

One of the greatest music icons of all time has been given a fresh lease of life in Australia and it is something to behold. This is not a riddle, but just what springs to mind when you sit down with ...

After nearly a year since opening its first flagship store in Tokyo, guitar maker Fender has been making itself at home in Japan while serving up delicious ham sandwiches. It’s perhaps in honor of ...