In a comic in the satirical Marketoonist, four marketers are meeting in a conference room. The leader points to a photo of a woman on a large screen behind him. “Our persona is named Cheryl,” he tells ...

Have you noticed that the best books and movies are so totally immersive you feel as if you've actually entered the world they depict? Which is why I'd argue that the people most skilled in content ...

Millions of people around the world use navigation apps such as Google, Apple, and Waze to find their way around. For years, those apps have used aerial imagery and other data to give directions. Now, ...

In a world where we tend to think of business in terms of the bottom line and financial metrics, a discussion of the role of empathy in business seems like an indulgence. But is it really an ...

Opinions expressed by Entrepreneur contributors are their own. User empathy helps put the customer at the very center of everything a business does, creating better products, memorable brands and ...

Source: Bough, oil on canvas, Candace Charlton, 2013, used with permission. When we ask people what empathy is, a common response is “to put yourself into someone’s shoes." We also hear that it ...