Add Yahoo as a preferred source to see more of our stories on Google. @joolieannie via TikTok Every year, Dictionary.com’s Word of the Year reflects the cultural moments and trends that shaped us, ...

The term "demure" gained popularity on TikTok after influencer Jools Lebron posted a video on Aug. 2 using the word to describe daily situations, with the post gaining millions of views. Demure is ...

First it was brat summer. Now social media users and celebrities are embracing a demure fall. Flaunting choices and styles that are “very demure” is TikTok's latest trend. It's all about being mindful ...

On TikTok, many people are being “very mindful” of their actions. They’re acting “very cutesy.” In fact, you could say they’re “very demure.” Those three phrases — but “demure” specifically — have ...

First it was brat summer. Now social media users and celebrities are embracing a demure fall. Flaunting choices and styles that are “very demure” is TikTok's latest trend. It's all about being mindful ...

Here's why you've been seeing the term everywhere this week Jools Lebron/TikTok (2) Move over, brat summer — it's time for demure fall. After TikTok creator Jools Lebron posted a video of how she gets ...

As brat summer draws to a close, many are getting ready to welcome a "demure fall." You may have noticed content creators on your TikTok feed talking about being “very mindful,” “very cutesy,” or — ...

"Demure" is Dictionary.com's word of the year, with all the credit for its popularity going to lifestyle and beauty influencer Jools Lebron and her catchphrase, "very demure, very mindful." "Demure" ...

Very Demure, Very Mindful is a satirical TikTok trend declaring how people should act while engaging in everyday activities. It started with TikToker Jools Lebron, who seemed to be imitating a ...

Lesley Suter is the ASME- and James Beard Award-winning Special Projects director at Eater, where she oversees commerce, editorial packages, and other coordinated efforts across the network. The ...