Jerry Cao is a UX content strategist at UXPin — the wireframing and prototyping app. To learn more about how to create visually digestible interfaces, download the free e-book Web UI Design for the ...

Color psychology, as defined by Wikipedia, “is the study of hues as a determinant of human behavior.” While Wikipedia may or may not be the most reliable source, this brief definition succinctly ...

Would they be the same ones you’d pick for an album cover or music video for the heavy metal band Metallica? Probably not. For years, my collaborators and I have been studying music-to-color ...

Imagine yourself as a graphic designer for New Age musician Enya, tasked with creating her next album cover. Which two or three colors from the grid below do you think would “go best” with her music?

What’s one of the greatest visual tools at a filmmaker’s disposal, you ask? It’s color. Colors are versatile. They can direct the viewers’ eyes, highlight a certain aspect of the narrative, underscore ...

There’s more to color than meets the eye. Top brands leverage color theory — the science of how different colors mix, match and contrast — to shape our emotional responses and persuade us to trust ...