For decades, the beverage market offered Indians a few familiar options. Tea and coffee tasted good, but not without milk and sugar. Sugary drinks, synthetic beverages or habit-driven choices provided ...
The emergence of D2C brands like Vahdam, Chaayos, Teafit and Tea Trunk has certainly set off a storm in the quintessential Indian tea cup, reshaping the consumer preference. The booming market, which ...
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