In recent years, Apple has increasingly reserved its media events for major announcements, such as flagship iPhone launches.

Apple Inc.’s stock is in record territory. Below the hood, though, the story is more nuanced. Shares of Apple haven’t kept pace with the broader market this year, rising just 7% as the S&P 500 has ...

iPhone customers have been largely safe from price hikes in recent years, but that might change with the iPhone 17. Whether Apple opts to raise prices this year is the biggest question heading into ...

Apple’s iPhone 17e may replace the 16e entirely. Learn how this bold move could reshape the budget smartphone market.

Forbes contributors publish independent expert analyses and insights. Ewan Spence covers the digital worlds of mobile technology. Taking a look back at this week’s news and headlines from across the ...

Apple today challenged the funding behind a $4 billion UK lawsuit during a tribunal hearing, raising new concerns about the iCloud class action as the company battles further antitrust scrutiny. The ...

Apple's big iPhone reveal is upon us. The big show kicked off at 10 a.m. PT on Tuesday, Sept. 9, and you can watch a recording of the livestream at Apple's website and YouTube. We've been updating ...

People check the new iPhone 17 lineup at an Apple store in Shanghai (Photo by STR/AFP via Getty Images) Taking a look back at this week’s news and headlines from across the Apple world, including ...

Apple's September 2025 event introduced the full iPhone 17 lineup, marking a major shift in design, performance, and pricing. With every model now starting at 256GB of storage, Apple is positioning ...