In the past, Apple seemed to have taken the view that serious products should have muted hues while cheaper ones can be ...

A report suggests Apple is working on three new AI wearables – a pin/pendant, glasses to rival Meta, and AirPods with cameras ...

This week’s Apple headlines: details of the next Apple Launch, a colorful MacBook future, iOS security defaults, iOS 26 adoption rates, chart-topping iPhone 17 Pro and ...

Apple's foldable iPhone plans include the iPhone Fold and potential iPhone Flip, promising larger screens, clamshell designs, ...

Apple is famously secretive about what it's working on. Tim Cook has dropped some subtle hints at future products or categories during earnings calls and interviews in recent years. He's also said ...

Future and much less conspicuous versions of the Apple Vision Pro may act as smart sunglasses, with automatic dimming depending on your surroundings and who you're with. That's because while this ...

Apple has a familiar move when a product lands awkwardly. Ship it early. Talk about the long game. Ask everyone to trust the curve. That strategy has worked before, often spectacularly. The Apple ...

I rate Apple as sell due to potential fading brand premium, slowing innovation, and overreliance on past prestige in a shifting tech cycle. Apple’s growth is lackluster, with Services as the only ...

Apple’s ‘Spring Forward’ event brought the unveiling of the Apple Watch, a piece of technology that follows in the footsteps of devices like the iPod and the iPhone. It certainly seemed like the ...