Apple, MacBook
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Apple on Wednesday launched the MacBook Neo, a cheaper model signaling a fresh attempt to court Windows and Chromebook users as ongoing component shortages shake the broader market.
The company introduced updates to the iPhone, iPad Air, and MacBook lineup while debuting a new $599 MacBook Neo aimed at budget buyers.
In addition to the low-cost MacBook, Apple unveiled the iPhone 17e, which is the entry-level iPhone in the lineup and replaces last year’s iPhone 16e. The new base model offers a few noteworthy improvements over the previous version.
Here's what you can reportedly expect from Tim Cook's "big week" of launches that will begin early this month.
On March 4, today, it is expected that Apple is hosting the special event to take the wraps of the much awaited low-cost MacBook that is reportedly called Neo.
A MacBook Neo on display at the “Special Apple Experience” launch event Wednesday at an Apple Store in New York. Apple debuted its newest — and cheapest — MacBook on Wednesday, finishing a three-day stretch of new hardware announcements that also featured a new iPhone 17e,