At first glance, magazine advertising seems a tad archaic. These days, who reads magazines? The answer might be that as many people read magazines now as before the magazine industry's digital sales ...

Magazines and newspapers are the two traditional print media used by companies for advertising. They share similarities in that both are static media that rely on readers to interpret messages with ...

No, this column is not a sales pitch. And a disclaimer: since 1992, I have made the vast majority of my living selling print advertising.

We recently received a letter from a man who had just discovered D Home. He told us he liked the magazine very much but was troubled by all of the ads he “had to plow through” to get to the editorial.

According to a Nielsen Catalina Solutions (NCS) study, magazines deliver the highest return on advertising spend (ROAS), with an average return of $3.94 for every dollar spent on advertising. The ...

Online advertising raked in £1.3bn last year and is now worth three times the radio advertising market, Ofcom's annual report into the communications market has revealed. Now the fourth-largest ...