An icon in the shape of a lightning bolt. Impact Link When a company decides to completely rebrand itself, it often comes from a place of hope or desperation. A failing company might scramble to ...

Since UConn adopted the Husky mascot in 1935, the university has had six different logos for its athletic teams, dating back to 1959. While some prefer the sleek, minimalist design of the new 2013 ...

An icon in the shape of a lightning bolt. Impact Link Corporations change their logos to refresh a stagnant brand, signify new ownership, or simply to make themselves more relevant to changing tastes.